ConvertKit vs Klaviyo
Detailed comparison to help you choose the right tool in 2026
π Quick Verdict
It's a tie! Both are great options.
Both ConvertKit and Klaviyo are excellent email marketing tools with different strengths. ConvertKit excels at built specifically for creators, while Klaviyo stands out for e-commerce focused.
π Explore More
π Visual Comparison
Overall Score Comparison
Category Breakdown
ConvertKit Highlights
- β Creator-focused features
- β Simple automation
- π° Free / $15/month
Klaviyo Highlights
- β E-commerce focused
- β Powerful segmentation
- π° Free up to 250 contacts
Feature Comparison
| Feature | ConvertKit | Klaviyo |
|---|---|---|
| Free Tier | 10,000 subscribers | β |
| Email Templates | Limited | β |
| Automation | Full on all plans | β |
| Landing Pages | β | β |
| A/B Testing | β | β |
| Segmentation | Tag-based | β |
| CRM | β | β |
| E-commerce Integration | Basic | β |
| Analytics | Basic | β |
| API Access | β | β |
| SMS | β | β |
What is ConvertKit?
ConvertKit is an email marketing platform built specifically for creators. It offers simple automation, landing pages, and monetization tools to help creators grow their audience.
β Pros
- β’Creator-focused features
- β’Simple automation
- β’Great landing pages
- β’Free tier for 1,000 subs
- β’Easy to use
βCons
- β’Limited design options
- β’Basic analytics
- β’Gets pricey at scale
- β’Limited A/B testing
What is Klaviyo?
Klaviyo is an email and SMS marketing platform focused on e-commerce. It offers powerful segmentation and automation based on customer behavior and shopping data.
β Pros
- β’E-commerce focused
- β’Powerful segmentation
- β’Great Shopify integration
- β’SMS marketing
- β’Detailed analytics
βCons
- β’Expensive at scale
- β’Complex for beginners
- β’Limited for non-ecommerce
- β’SMS costs extra
Pricing Comparison
ConvertKit
Free / $15/month
Freemium based on subscribers
β Free tier availableView detailed pricing βπIn-Depth Analysis: ConvertKit vs Klaviyo
Choosing between ConvertKit and Klaviyo can be challenging, as both tools offer compelling features for modern workflows. In this comprehensive comparison, we'll analyze every aspectβfrom features and pricing to real-world use casesβto help you make an informed decision.
ConvertKit
ConvertKit is an email marketing platform built specifically for creators. It offers simple automation, landing pages, and monetization tools to help creators grow their audience.
Klaviyo
Klaviyo is an email and SMS marketing platform focused on e-commerce. It offers powerful segmentation and automation based on customer behavior and shopping data.
π―Best Use Cases
When to Choose ConvertKit
- βFor Teams:
Creator-focused features
- βFor Small Business:
Simple automation
- βFor Enterprise:
Great landing pages
When to Choose Klaviyo
- βFor Individuals:
E-commerce focused
- βFor Small Business:
Powerful segmentation
- βFor Teams:
Great Shopify integration
πFeature Deep Dive
Free Tier
Email Templates
Automation
Landing Pages
A/B Testing
Segmentation
π°Pricing Analysis
ConvertKit
Freemium based on subscribers
β Free tier availableKlaviyo
Based on contacts
β Free tier availableπ‘ Pro Tip
Both tools offer free trials or tiers. We recommend testing both with your actual workflow before committing to a paid plan.
πOur Recommendation
After extensive analysis and testing, here's our take: Both ConvertKit and Klaviyo are excellent tools that can significantly improve your productivity. The best choice depends on your specific needs, workflow, and priorities.
Choose ConvertKit if:
You prioritize built specifically for creators and powerful visual automation builder.
Choose Klaviyo if:
You prioritize e-commerce focused and powerful segmentation.
Frequently Asked Questions
For small teams, ConvertKit might be more cost-effective due to its free tier. However, the best choice depends on your specific needs and workflow preferences.
Final Verdict: Which Should You Choose?
β¨ Choose ConvertKit if
You prioritize built specifically for creators and powerful visual automation builder.
β¨ Choose Klaviyo if
You prioritize e-commerce focused and powerful segmentation.