Wix vs Squarespace
Detailed comparison to help you choose the right tool in 2026
π Quick Verdict
It's a tie! Both are great options.
Wix offers more design freedom and a free tier with AI-powered building. Squarespace delivers more polished, professional-looking templates with a more curated experience. Both are excellent for non-technical users.
π Explore More
π Visual Comparison
Overall Score Comparison
Category Breakdown
Wix Highlights
- β True drag-and-drop freedom
- β AI website builder (Wix ADI)
- π° Free / $17/month
Squarespace Highlights
- β Most beautiful templates
- β Consistent, polished design quality
- π° $16/month
Feature Comparison
| Feature | Wix | Squarespace |
|---|---|---|
| Design Freedom | Complete drag-and-drop | Template-guided |
| Templates | 800+ | 150+ premium quality |
| AI Builder | Wix ADI | β |
| E-commerce | β | β |
| Blogging | β | β |
| App Marketplace | 300+ apps | 30+ extensions |
| SEO Tools | Improved | Good |
| Hosting | Included | Included |
| Free Tier | With Wix ads | β |
| Mobile Editor | Separate mobile editor | Responsive by default |
What is Wix?
Wix is a popular website builder offering drag-and-drop design with AI-powered features. It provides maximum creative freedom for non-technical users with a massive app marketplace and diverse template library.
β Pros
- β’True drag-and-drop freedom
- β’AI website builder (Wix ADI)
- β’Huge app marketplace (300+)
- β’Very flexible design options
- β’Free tier available
- β’Good for diverse business types
βCons
- β’Designs can look less polished
- β’Ads on free tier
- β’Can't switch templates after publishing
- β’SEO historically weaker
- β’Performance can be slower
What is Squarespace?
Squarespace is known for its stunning, professionally designed templates and polished user experience. It's the preferred choice for creatives, photographers, and businesses wanting elegant websites.
β Pros
- β’Most beautiful templates
- β’Consistent, polished design quality
- β’Built-in analytics
- β’Strong e-commerce features
- β’No ads on any plan
- β’Great for portfolios and creatives
βCons
- β’Less design freedom than Wix
- β’No free tier
- β’Fewer third-party apps
- β’Template switching limited
- β’Less customization for non-standard layouts
Pricing Comparison
πIn-Depth Analysis: Wix vs Squarespace
Choosing between Wix and Squarespace can be challenging, as both tools offer compelling features for modern workflows. In this comprehensive comparison, we'll analyze every aspectβfrom features and pricing to real-world use casesβto help you make an informed decision.
Wix
Wix is a popular website builder offering drag-and-drop design with AI-powered features. It provides maximum creative freedom for non-technical users with a massive app marketplace and diverse template library.
Squarespace
Squarespace is known for its stunning, professionally designed templates and polished user experience. It's the preferred choice for creatives, photographers, and businesses wanting elegant websites.
π―Best Use Cases
When to Choose Wix
- βFor Teams:
True drag-and-drop freedom
- βFor Small Business:
AI website builder (Wix ADI)
- βFor Enterprise:
Huge app marketplace (300+)
When to Choose Squarespace
- βFor Individuals:
Most beautiful templates
- βFor Small Business:
Consistent, polished design quality
- βFor Teams:
Built-in analytics
πFeature Deep Dive
Design Freedom
Templates
AI Builder
E-commerce
Blogging
App Marketplace
π°Pricing Analysis
Wix
Monthly subscription
β Free tier availableSquarespace
Monthly subscription
π‘ Pro Tip
Both tools offer free trials or tiers. We recommend testing both with your actual workflow before committing to a paid plan.
πOur Recommendation
After extensive analysis and testing, here's our take: Both Wix and Squarespace are excellent tools that can significantly improve your productivity. The best choice depends on your specific needs, workflow, and priorities.
Choose Wix if:
You want maximum design freedom, AI website building, access to a large app marketplace, or need a free tier.
Choose Squarespace if:
You want the most beautiful, professional-looking templates and a curated, polished website building experience.
Frequently Asked Questions
Both have improved their SEO significantly. Squarespace has a slight edge with cleaner code output, but Wix has closed the gap considerably.
Final Verdict: Which Should You Choose?
β¨ Choose Wix if
You want maximum design freedom, AI website building, access to a large app marketplace, or need a free tier.
β¨ Choose Squarespace if
You want the most beautiful, professional-looking templates and a curated, polished website building experience.