Amplitude Pricing in 2026
Complete breakdown of Amplitude pricing plans, features, and value.
Last updated: February 2026
Pricing Overview
Free / Custom pricing
Starting Price
โ
Free Tier
Based on MTUs
Pricing Model
๐งฎ Amplitude Pricing Calculator
150100+
Your Estimate
$60/month
$720/year
You save $180/year with annual billing!
PlanPro
Users5
Per user$12/mo
Included in Pro:
- โAll features
- โPriority support
* Prices may vary. Check official website for current pricing.
Features Included
Free Tier50K monthly tracked users
Event TrackingUnlimited on free
Cohort AnalysisAdvanced
Funnel Analysisโ
Retention Analysisโ
A/B TestingBuilt-in
CDPIncluded
SQL AccessPaid
Integrations100+
API Accessโ
Is Amplitude Worth It?
โ Worth It If...
- โข Powerful behavioral analytics
- โข Excellent cohort analysis
- โข Built-in experimentation/A/B testing
- โข Strong data governance
- โข Generous free tier (50K MTUs)
- โข Customer Data Platform included
โ Not Worth It If...
- โข Steep learning curve
- โข Complex for simple analytics needs
- โข Can be expensive at scale
- โข Implementation requires planning
- โข Dashboard performance can lag
Compare with alternatives
See how Amplitude pricing compares to other Product Analytics tools.
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