Segment Pricing in 2026
Complete breakdown of Segment pricing plans, features, and value.
Last updated: February 2026
Pricing Overview
Free / $120/month
Starting Price
โ
Free Tier
Based on MTUs
Pricing Model
๐งฎ Segment Pricing Calculator
150100+
Your Estimate
$60/month
$720/year
You save $180/year with annual billing!
PlanPro
Users5
Per user$12/mo
Included in Pro:
- โAll features
- โPriority support
* Prices may vary. Check official website for current pricing.
Features Included
Free Tier1,000 MTUs
SourcesUnlimited
Destinations350+
Data GovernanceProtocols
Identity ResolutionPersonas
Warehousesโ
Real-timeโ
PrivacyGDPR compliant
API Accessโ
SDKsAll major platforms
Is Segment Worth It?
โ Worth It If...
- โข Industry standard CDP
- โข 350+ destination integrations
- โข Excellent documentation
- โข Protocols for data governance
- โข Personas for identity resolution
- โข Large community and ecosystem
โ Not Worth It If...
- โข Very expensive at scale
- โข Free tier limited to 1,000 MTUs
- โข Vendor lock-in concerns
- โข Complex pricing model
- โข Can be overkill for small teams
Compare with alternatives
See how Segment pricing compares to other Customer Data Platform tools.
Ready to Try Segment?
Start with Segment's free tier and upgrade when ready.
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