KST

Segment Pricing in 2026

Complete breakdown of Segment pricing plans, features, and value.

Last updated: February 2026

Pricing Overview

Free / $120/month
Starting Price
โœ…
Free Tier
Based on MTUs
Pricing Model

๐Ÿงฎ Segment Pricing Calculator

150100+

Your Estimate

$60/month
$720/year
You save $180/year with annual billing!
PlanPro
Users5
Per user$12/mo
Included in Pro:
  • โœ“All features
  • โœ“Priority support
* Prices may vary. Check official website for current pricing.

Features Included

Free Tier1,000 MTUs
SourcesUnlimited
Destinations350+
Data GovernanceProtocols
Identity ResolutionPersonas
Warehousesโœ…
Real-timeโœ…
PrivacyGDPR compliant
API Accessโœ…
SDKsAll major platforms

Is Segment Worth It?

โœ… Worth It If...

  • โ€ข Industry standard CDP
  • โ€ข 350+ destination integrations
  • โ€ข Excellent documentation
  • โ€ข Protocols for data governance
  • โ€ข Personas for identity resolution
  • โ€ข Large community and ecosystem

โŒ Not Worth It If...

  • โ€ข Very expensive at scale
  • โ€ข Free tier limited to 1,000 MTUs
  • โ€ข Vendor lock-in concerns
  • โ€ข Complex pricing model
  • โ€ข Can be overkill for small teams

Compare with alternatives

See how Segment pricing compares to other Customer Data Platform tools.

Ready to Try Segment?

Start with Segment's free tier and upgrade when ready.

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