Amplitude vs Mixpanel
Detailed comparison to help you choose the right tool in 2026
π Quick Verdict
It's a tie! Both are great options.
Amplitude is more powerful for enterprise-grade behavioral analytics with built-in experimentation. Mixpanel is easier to use and offers a generous free tier based on events rather than users.
π Explore More
π Visual Comparison
Overall Score Comparison
Category Breakdown
Amplitude Highlights
- β Powerful behavioral analytics
- β Excellent cohort analysis
- π° Free / Custom pricing
Mixpanel Highlights
- β Powerful event tracking
- β Funnel analysis
- π° Free / $28/month
Feature Comparison
| Feature | Amplitude | Mixpanel |
|---|---|---|
| Free Tier | 50K monthly tracked users | 20M events/month |
| Event Tracking | Unlimited on free | 20M/month free |
| Cohort Analysis | Advanced | β |
| Funnel Analysis | β | β |
| Retention Analysis | β | β |
| A/B Testing | Built-in | β |
| CDP | Included | β |
| SQL Access | Paid | JQL |
| Integrations | 100+ | 80+ |
| API Access | β | β |
What is Amplitude?
Amplitude is a leading product analytics platform that helps teams understand user behavior, measure engagement, and drive product growth. Known for its powerful behavioral cohorts and experimentation features.
β Pros
- β’Powerful behavioral analytics
- β’Excellent cohort analysis
- β’Built-in experimentation/A/B testing
- β’Strong data governance
- β’Generous free tier (50K MTUs)
- β’Customer Data Platform included
βCons
- β’Steep learning curve
- β’Complex for simple analytics needs
- β’Can be expensive at scale
- β’Implementation requires planning
- β’Dashboard performance can lag
What is Mixpanel?
Mixpanel is a product analytics platform that helps teams analyze user behavior, track conversions, and build better products through data-driven insights.
β Pros
- β’Powerful event tracking
- β’Funnel analysis
- β’User cohorts
- β’Real-time data
- β’A/B testing
βCons
- β’Expensive at scale
- β’Learning curve
- β’Complex setup
- β’Can be overwhelming
Pricing Comparison
πIn-Depth Analysis: Amplitude vs Mixpanel
Choosing between Amplitude and Mixpanel can be challenging, as both tools offer compelling features for modern workflows. In this comprehensive comparison, we'll analyze every aspectβfrom features and pricing to real-world use casesβto help you make an informed decision.
Amplitude
Amplitude is a leading product analytics platform that helps teams understand user behavior, measure engagement, and drive product growth. Known for its powerful behavioral cohorts and experimentation features.
Mixpanel
Mixpanel is a product analytics platform that helps teams analyze user behavior, track conversions, and build better products through data-driven insights.
π―Best Use Cases
When to Choose Amplitude
- βFor Teams:
Powerful behavioral analytics
- βFor Small Business:
Excellent cohort analysis
- βFor Enterprise:
Built-in experimentation/A/B testing
When to Choose Mixpanel
- βFor Individuals:
Powerful event tracking
- βFor Small Business:
Funnel analysis
- βFor Teams:
User cohorts
πFeature Deep Dive
Free Tier
Event Tracking
Cohort Analysis
Funnel Analysis
Retention Analysis
A/B Testing
π°Pricing Analysis
Amplitude
Based on MTUs
β Free tier availableMixpanel
Based on events
β Free tier availableπ‘ Pro Tip
Both tools offer free trials or tiers. We recommend testing both with your actual workflow before committing to a paid plan.
πOur Recommendation
After extensive analysis and testing, here's our take: Both Amplitude and Mixpanel are excellent tools that can significantly improve your productivity. The best choice depends on your specific needs, workflow, and priorities.
Choose Amplitude if:
You need advanced behavioral cohorts, built-in A/B testing, and enterprise data governance. Better for larger product teams.
Choose Mixpanel if:
You want an easier-to-learn analytics tool with generous event-based free tier and powerful segmentation.
Frequently Asked Questions
Both have generous free tiers. Amplitude offers 50K monthly tracked users, while Mixpanel offers 20M events/month. The better option depends on your usage pattern.
Final Verdict: Which Should You Choose?
β¨ Choose Amplitude if
You need advanced behavioral cohorts, built-in A/B testing, and enterprise data governance. Better for larger product teams.
β¨ Choose Mixpanel if
You want an easier-to-learn analytics tool with generous event-based free tier and powerful segmentation.