Mailchimp vs ConvertKit
Detailed comparison to help you choose the right tool in 2026
π Quick Verdict
Winner: ConvertKit
For creators and those who prioritize email automation, ConvertKit is the better choice with its generous free tier and creator-focused features. Mailchimp is better for businesses needing an all-in-one marketing suite.
π Explore More
π Visual Comparison
Overall Score Comparison
Category Breakdown
Mailchimp Highlights
- β Easy to use email builder
- β Generous free tier (500 contacts)
- π° Free / $13/month
ConvertKit Highlights
- β Creator-focused features
- β Simple automation
- π° Free / $15/month
Feature Comparison
| Feature | Mailchimp | ConvertKit |
|---|---|---|
| Free Tier | 500 contacts | 10,000 subscribers |
| Email Templates | 100+ | Limited |
| Automation | Limited on free | Full on all plans |
| Landing Pages | β | β |
| A/B Testing | β | β |
| Segmentation | β | Tag-based |
| CRM | β | β |
| E-commerce Integration | β | Basic |
| Analytics | Advanced | Basic |
| API Access | β | β |
What is Mailchimp?
Mailchimp is an all-in-one marketing platform that started as an email marketing service. It now offers marketing automation, customer journey builders, landing pages, and more for businesses of all sizes.
β Pros
- β’Easy to use email builder
- β’Generous free tier (500 contacts)
- β’Good template library
- β’Marketing automation features
- β’Landing page builder included
- β’Strong analytics and reporting
βCons
- β’Gets expensive as you grow
- β’Limited automation on lower tiers
- β’Can be confusing with all features
- β’Some templates feel dated
- β’Customer support varies by plan
What is ConvertKit?
ConvertKit is an email marketing platform built specifically for creators. It offers simple automation, landing pages, and monetization tools to help creators grow their audience.
β Pros
- β’Creator-focused features
- β’Simple automation
- β’Great landing pages
- β’Free tier for 1,000 subs
- β’Easy to use
βCons
- β’Limited design options
- β’Basic analytics
- β’Gets pricey at scale
- β’Limited A/B testing
Pricing Comparison
ConvertKit
Free / $15/month
Freemium based on subscribers
β Free tier availableView detailed pricing βπIn-Depth Analysis: Mailchimp vs ConvertKit
Choosing between Mailchimp and ConvertKit can be challenging, as both tools offer compelling features for modern workflows. In this comprehensive comparison, we'll analyze every aspectβfrom features and pricing to real-world use casesβto help you make an informed decision.
Mailchimp
Mailchimp is an all-in-one marketing platform that started as an email marketing service. It now offers marketing automation, customer journey builders, landing pages, and more for businesses of all sizes.
ConvertKit
ConvertKit is an email marketing platform built specifically for creators. It offers simple automation, landing pages, and monetization tools to help creators grow their audience.
π―Best Use Cases
When to Choose Mailchimp
- βFor Teams:
Easy to use email builder
- βFor Small Business:
Generous free tier (500 contacts)
- βFor Enterprise:
Good template library
When to Choose ConvertKit
- βFor Individuals:
Creator-focused features
- βFor Small Business:
Simple automation
- βFor Teams:
Great landing pages
πFeature Deep Dive
Free Tier
Email Templates
Automation
Landing Pages
A/B Testing
Segmentation
π°Pricing Analysis
Mailchimp
Freemium based on contacts
β Free tier availableConvertKit
Freemium based on subscribers
β Free tier availableπ‘ Pro Tip
Both tools offer free trials or tiers. We recommend testing both with your actual workflow before committing to a paid plan.
πOur Recommendation
After extensive analysis and testing, here's our take: Both Mailchimp and ConvertKit are excellent tools that can significantly improve your productivity. The best choice depends on your specific needs, workflow, and priorities.
Choose Mailchimp if:
You need a full marketing suite with CRM, advanced analytics, and extensive template options. Better for e-commerce and traditional businesses.
Choose ConvertKit if:
You're a creator (blogger, YouTuber, course creator) who wants simple but powerful email automation without the bloat.
Frequently Asked Questions
ConvertKit generally has better email deliverability rates because it's stricter about who can use the platform and focuses on quality over quantity.
Final Verdict: Which Should You Choose?
β¨ Choose Mailchimp if
You need a full marketing suite with CRM, advanced analytics, and extensive template options. Better for e-commerce and traditional businesses.
β¨ Choose ConvertKit if
You're a creator (blogger, YouTuber, course creator) who wants simple but powerful email automation without the bloat.