Best Email Marketing Tools in 2026
Comprehensive guide to the top Email Marketing software. Compare features, pricing, and find the perfect tool for your needs.
Top Email Marketing Tools
Mailchimp
Mailchimp is one of the most popular email marketing platforms, offering a comprehensive suite of marketing tools including email campaigns, automation, landing pages, and CRM features.
ConvertKit
ConvertKit is an email marketing platform designed specifically for creators - bloggers, YouTubers, podcasters, and online course creators. It focuses on simplicity and powerful automation.
Beehiiv
Beehiiv is a newsletter platform built by former Morning Brew team members. Designed for growth with built-in monetization, referral programs, and advanced analytics.
Substack
Substack is a newsletter platform that pioneered the creator economy for writers. Known for its simplicity, built-in audience, and reader app.
Klaviyo
Klaviyo is an email and SMS marketing platform focused on e-commerce. It offers powerful automation and segmentation based on customer behavior.
ActiveCampaign
ActiveCampaign combines email marketing, marketing automation, and CRM. It's known for its powerful automation builder and sales features.
Popular Comparisons
For creators and those who prioritize email automation, ConvertKit is the better choice with its generous free tier and creator-focused features. Mailchimp is better for businesses needing an all-in-one marketing suite.
Beehiiv is better for serious newsletter operators focused on growth and monetization. Substack is better for writers who want simplicity and built-in discovery.
Both Mailchimp and Klaviyo are excellent email marketing tools with different strengths. Mailchimp excels at all-in-one marketing platform, while Klaviyo stands out for e-commerce focused.
Both ConvertKit and Klaviyo are excellent email marketing tools with different strengths. ConvertKit excels at built specifically for creators, while Klaviyo stands out for e-commerce focused.
Both Mailchimp and ActiveCampaign are excellent email marketing tools with different strengths. Mailchimp excels at all-in-one marketing platform, while ActiveCampaign stands out for powerful automation.
Both ConvertKit and ActiveCampaign are excellent email marketing tools with different strengths. ConvertKit excels at built specifically for creators, while ActiveCampaign stands out for powerful automation.
Both Klaviyo and ActiveCampaign are excellent email marketing tools with different strengths. Klaviyo excels at e-commerce focused, while ActiveCampaign stands out for powerful automation.
Both ConvertKit and Beehiiv are excellent choices in the Email Marketing space. ConvertKit excels at built specifically for creators, while Beehiiv stands out for built-in growth tools.