Klaviyo vs ActiveCampaign
Detailed comparison to help you choose the right tool in 2026
π Quick Verdict
It's a tie! Both are great options.
Both Klaviyo and ActiveCampaign are excellent email marketing tools with different strengths. Klaviyo excels at e-commerce focused, while ActiveCampaign stands out for powerful automation.
π Explore More
π Visual Comparison
Overall Score Comparison
Category Breakdown
Klaviyo Highlights
- β E-commerce focused
- β Powerful segmentation
- π° Free up to 250 contacts
ActiveCampaign Highlights
- β Powerful automation
- β Built-in CRM
- π° $29/month
Feature Comparison
| Feature | Klaviyo | ActiveCampaign |
|---|---|---|
| E-commerce Integration | β | β |
| Automation | β | β |
| Segmentation | β | β |
| SMS | β | Add-on |
| A/B Testing | β | β |
| Analytics | β | β |
| Free Tier | β | β |
| CRM | β | β |
| Site Tracking | β | β |
| Lead Scoring | β | β |
| Landing Pages | β | β |
What is Klaviyo?
Klaviyo is an email and SMS marketing platform focused on e-commerce. It offers powerful segmentation and automation based on customer behavior and shopping data.
β Pros
- β’E-commerce focused
- β’Powerful segmentation
- β’Great Shopify integration
- β’SMS marketing
- β’Detailed analytics
βCons
- β’Expensive at scale
- β’Complex for beginners
- β’Limited for non-ecommerce
- β’SMS costs extra
What is ActiveCampaign?
ActiveCampaign combines email marketing, marketing automation, and CRM. It's known for its powerful automation builder and sales features for growing businesses.
β Pros
- β’Powerful automation
- β’Built-in CRM
- β’Great deliverability
- β’Site tracking
- β’Machine learning features
βCons
- β’No free tier
- β’Learning curve
- β’Can get expensive
- β’Complex interface
Pricing Comparison
πIn-Depth Analysis: Klaviyo vs ActiveCampaign
Choosing between Klaviyo and ActiveCampaign can be challenging, as both tools offer compelling features for modern workflows. In this comprehensive comparison, we'll analyze every aspectβfrom features and pricing to real-world use casesβto help you make an informed decision.
Klaviyo
Klaviyo is an email and SMS marketing platform focused on e-commerce. It offers powerful segmentation and automation based on customer behavior and shopping data.
ActiveCampaign
ActiveCampaign combines email marketing, marketing automation, and CRM. It's known for its powerful automation builder and sales features for growing businesses.
π―Best Use Cases
When to Choose Klaviyo
- βFor Teams:
E-commerce focused
- βFor Small Business:
Powerful segmentation
- βFor Enterprise:
Great Shopify integration
When to Choose ActiveCampaign
- βFor Individuals:
Powerful automation
- βFor Small Business:
Built-in CRM
- βFor Teams:
Great deliverability
πFeature Deep Dive
E-commerce Integration
Automation
Segmentation
SMS
A/B Testing
Analytics
π°Pricing Analysis
Klaviyo
Based on contacts
β Free tier availableActiveCampaign
Based on contacts
π‘ Pro Tip
Both tools offer free trials or tiers. We recommend testing both with your actual workflow before committing to a paid plan.
πOur Recommendation
After extensive analysis and testing, here's our take: Both Klaviyo and ActiveCampaign are excellent tools that can significantly improve your productivity. The best choice depends on your specific needs, workflow, and priorities.
Choose Klaviyo if:
You prioritize e-commerce focused and powerful segmentation.
Choose ActiveCampaign if:
You prioritize powerful automation and built-in crm.
Frequently Asked Questions
For small teams, Klaviyo might be more cost-effective due to its free tier. However, the best choice depends on your specific needs and workflow preferences.
Final Verdict: Which Should You Choose?
β¨ Choose Klaviyo if
You prioritize e-commerce focused and powerful segmentation.
β¨ Choose ActiveCampaign if
You prioritize powerful automation and built-in crm.